CATEGORY EXPANSION
AHEAD OF THE CURVE
Product Innovation | Brand Translation | Category Extension
Case Study by Bioworld
Bioworld was first to market with licensed lifestyle luggage and travel accessories. Starting in 2021 – we began product development with key license partners.
“Covid decimated the travel industry in 2020. As the world began to open in 2021, we knew that there was opportunity in the Travel category. Michael Nolan, SVP at Bioworld, said in an official statement.
“We also knew that key luggage makers had exited the business during the pandemic. This was an historic moment in time where demand was ramping up and supply was falling.”
“Bioworld was well positioned to dominate in the travel sector as our business and footprint in the market had grown steadily through Covid. We invested in growth as most companies pulled back.”

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