We’re happy to say we’ve been global partners with Minecraft for many years.

“Every brand in the Bioworld ecosystem, benefits from custom strategies at every level of the go to market process.” Said Jason Mayes, Sr. Director of Marketing and Intellectual Property.”

We’ve been developing cross category collections for Minecraft for almost 10 years. They are incredibly supportive partners; they have excellent communication to their vendors and to their retailers. They really set a standard in terms of what a licensed partnership should look like.

We have an obsessive focus on product innovation. Partner that with world-wide trend analysis and that really sets Bioworld apart to the consumers.

We have created some beautiful fashion apparel for Minecraft. When people think of a gaming property with a younger consumer as the primary target, they think basic T-shirts. We have really elevated the fashion angle and the lifestyle approach in our apparel. It injects innovation into the evergreen brand and continues to elevate the product. We’ve done many cross-category ranges for retailers across the UK and Europe. Aesthetically very bespoke.