TREND RIGHT

CONSUMER STRATEGY

DTC e-commerce | Product Development | Strategic Launches

Case Study by Bioworld

LimeWire was a free peer-to-peer file sharing service created in 2000. It became famous / infamous as a tool used for the download music. In 2007, LimeWire was estimated to be installed on over one-third of all computers globally.

The LimeWire attitude and our DTC brand Dumbgood were a perfect fit. The renegade mentality of Limewire is expressed seamlessly across the streetwear inspired assortment. From cut & sew apparel to outerwear – the 2000’s nostalgia is alive and well in this collection.

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