What Fans Want? Bioworld’s Got It.

These striped slide sandals glow in the dark and are (dangerously) embroidered with the word “Beetlejuice” three times, making them perfect for creatures of the night.

Making a truly great piece of fandom merch takes a certain finesse. For Bioworld — the brand behind a mountain of top-notch licensed apparel, accessories, and home goods — that finesse doesn’t just come out of thin air. “We are a collection of brand experts, product pioneers, omni-channel merchants, and content creators —but above all else, we’re fans,” says Jason Mayes, Bioworld’s senior director of marketing and intellectual property. “We are constantly collaborating and innovating with the world’s biggest brands to create products specifically for the fans.”

The result of this attention to detail? Fandom-affirming goods that are too enticing to pass up.

We’ve curated a selection of trending products from the treasure chest that is Bioworld. Revel in Hello Kitty travel gear, Deadpool home goods, Beetlejuice footwear, and more products that translate the minutiae of a fandom into pieces that allow fans to express both their geeky adulation and, crucially, themselves. After all, as Mayes says, it’s all about celebrating the colorful world of the fan: “It goes beyond merch. Beyond commerce. We help cultivate self-expression.”