Packed Party Acquisition

With the addition of the Texas-based Packed Party, Bioworld will expand into new categories.

Bioworld Merchandising, a global provider of pop-culture products, has announced the acquisition of Packed Party, a Texas-based lifestyle manufacturer of everyday and party accessories. This partnership marks a significant milestone for both companies’ product innovation and growth trajectory.

The purchase allows significant expansion and progress across distribution channels, licenses and products. Leveraging Bioworld’s global presence, industry expertise and robust infrastructure, the alliance is poised to generate exceptional value for fans, customers and retail partners.

“This is a partnership that represents a mutually beneficial opportunity for both brands,” says Raj Malik, chief executive officer, Bioworld. “By leveraging our global reach and product expertise, we can create significant growth opportunities by scaling Packed Party’s offerings. This new venture aligns closely with our business and delivers exceptional value for our shared customers and brands-first community.”

“Uniting with Bioworld presents an incredible opportunity for Packed Party to expand its presence globally and better vertically integrate,” says Jordan Jones, chief executive officer, Packed Party. “With the support of a major industry player and access to their vast network, we’re positioned to bring our brand to more people than ever in a more accessible way.”

The collaboration will catalyze brand and category expansion across all retail channels, capitalizing on Packed Party’s established market presence and track record of success. With this strategic union, the two companies are positioned to reshape the lifestyle brand landscape for the paper party industry.

Bioworld will be pursuing additional strategic acquisitions, investments and partnerships to strengthen its growth platform further and continue its market expansion and innovation trajectory.